"The team formerly known as the New Orleans Hornets
is comprised of a young, athletic, up-and-coming core.
Anthony Davis, Xavier Henry, Eric Gordon, and Austin
Rivers highlight a nucleus looking to put New Orleans basketball back on the
map.
With both eyes clearly focused on the future, the
franchise felt that they should use the youth movement to launch a complete re-branding campaign, with a new name and all.
The idea wasn’t awful; fan bases can often be
re-energized by a new franchise identity, especially if it is meant to
represent the entering of a new era. Plus, the city wanted something that was
more representative of itself, since New Orleans is not especially known for Hornets,
having inherited the name from Charlotte.
It all made sense. The organization had the
opportunity to come up with an exciting new nickname that encompassed the
spirit and energy of the young squad, while serving to intimidate opponents, at
least a little. New Orleans’ newly-named team could resonate as “cool” with an
entire generation of kids, just as the original Charlotte Hornets did during
the 90’s.
So, after weeks of deliberating and pondering the
organization produced the best possible nickname;
The Pelicans.
Wait, what?
My initial reaction to this announcement was
amusement, which was only amplified upon seeing logo designs.
Yes, New Orleans boasts a plethora of pelicans, not
all of them pleasant, as I found out on my lone trip to Louisiana last year. But,
is that really how the franchise wants to portray its team and players for the foreseeable
future; a big gang of pelicans? The name doesn’t quite serve to inspire fear in
other teams, of even a tad bit of intimidation.
“We have to go
play the Pelicans;” sounds scary.
The franchise’s former All-Star point guard is one
who is not in favor of the new name.
“Pelicans? I’m
not rolling,” Chris Paul stated in a tweet, and he was not the only one who
was somewhat skeptical of the change.
In reality, team name has little proven connection
with on-court performance, and at least pelicans are relateable to the region.
However, you would think players would prefer an identity that they can be
proud of, and it is yet to be seen if The Pelicans will inspire pride."
This name change reminds me of a Forrest Gump quote.
ReplyDeleteSeriously....the New Orleans Voodoo wasn't even in the mix?
ReplyDelete