Last week, Around The Arc ran an article stating that Michael Jordan’s Jumpman would serve as a cooler League logo than the current symbol, which depicts Jerry West making a basketball move. While the idea serves as a fuel for debate fodder, it is far from a possibility, as the super-successful Jordan Brand has long had the symbol copyrighted.
However, as a follow up to last week’s piece, I thought it would be a good idea to run pictures of the original images that developed into these two iconic logos to show exactly how basketball’s two most famous symbols came into existence.
West’s, as you can see, was developed from an in-game image, while the Jumpman came out of a Nike photo shoot. Interestingly enough, Mike was not even dunking the ball in the image, but rather just jumping straight in the air and posing. The fact that West’s came from actual game play gives it a level of realness, but for my money, the Jumpman is still where it’s at.